Coca Cola Advertising
Coca Cola is one of the most popular drinks in the entire world. Their advertising is a key part to their companies success. Coca Cola ads are all over the world in numerous countries with diverse cultures. I chose to analyze and compare two Coke ads for this post because of two reasons. The first being I personally love Coke, it one of my favorite drinks. The second is that Coca Cola was first released in 1886, so the company has over a century of advertising experience. So what do Coca Cola advertisements from different countries have in common?
Below are two Coca Cola advertisements, the left is a Coke ad from the US and on the left is Coke ad from Brazil. As you can see the ads are very different in color, design and balance. The US Coke ad is simple in design, with a singe bottle of Coca Cola laying in the ice. The target audience is people who like to drink soda. The subject of the picture is a refreshing bottle of coke with condensation on it, laying in ice which make the viewer thirsty (Pathos) and crave a refreshing drink. So logically (Logos) the viewer should by a bottle of Coca Cola in order to be satisfied. The caption, "Can't Beat The Real Thing." implies there is no other drink better than Coca Cola so you should buy it because everyone else is (Ethos).
Whereas, on the right, is a Coke ad from Brazil. The design is not as simple but is balanced and leads the eye to the product, a bottle of Coke. The text translates from Portuguese to "live the Coca Cola side of music", then above in the modern graffiti style art are different types of music such as "Hip Hop", "Rock" and "Punk". The target audience of this ad is younger people who love music and feeling happy and upbeat. This can be seen in the graffiti art which is meant to show that Coke is rebellious and is appealing to younger generations. Following the theme of rebellious there are two arms, one black the other white, playing an instrument together in unity embracing acceptance and equality (Ethos). The message of this ad is that the Coca Cola side of music is rebellious from negativity and will make you feel untroubled (Pathos). The as makes it logical to buy Coca Cola because why would you buy a different drink that is boring and dull compared to a drink that will make you feel happy? (Logos).
Both ads succeed in making the viewer want Coke but for two different reasons. The US ad makes you want to feel refreshed and the Brazil ad makes you want to feel free and joyful. I personally like the ad from Brazil the best because it is so unique and different from other ads. The US ad is good and makes me want Coke but it is nothing new. Perhaps this is due to the cultural differences. Brazil is full of bright colors and music like the ad. Whereas, in the US most commercials for drinks are embracing the cold refreshing drink, only with a few acceptions all of the ads start tot look the same. Therefore, the Brazilian Coca Cola ad is more convincing.
Below are two Coca Cola advertisements, the left is a Coke ad from the US and on the left is Coke ad from Brazil. As you can see the ads are very different in color, design and balance. The US Coke ad is simple in design, with a singe bottle of Coca Cola laying in the ice. The target audience is people who like to drink soda. The subject of the picture is a refreshing bottle of coke with condensation on it, laying in ice which make the viewer thirsty (Pathos) and crave a refreshing drink. So logically (Logos) the viewer should by a bottle of Coca Cola in order to be satisfied. The caption, "Can't Beat The Real Thing." implies there is no other drink better than Coca Cola so you should buy it because everyone else is (Ethos).
Whereas, on the right, is a Coke ad from Brazil. The design is not as simple but is balanced and leads the eye to the product, a bottle of Coke. The text translates from Portuguese to "live the Coca Cola side of music", then above in the modern graffiti style art are different types of music such as "Hip Hop", "Rock" and "Punk". The target audience of this ad is younger people who love music and feeling happy and upbeat. This can be seen in the graffiti art which is meant to show that Coke is rebellious and is appealing to younger generations. Following the theme of rebellious there are two arms, one black the other white, playing an instrument together in unity embracing acceptance and equality (Ethos). The message of this ad is that the Coca Cola side of music is rebellious from negativity and will make you feel untroubled (Pathos). The as makes it logical to buy Coca Cola because why would you buy a different drink that is boring and dull compared to a drink that will make you feel happy? (Logos).
Both ads succeed in making the viewer want Coke but for two different reasons. The US ad makes you want to feel refreshed and the Brazil ad makes you want to feel free and joyful. I personally like the ad from Brazil the best because it is so unique and different from other ads. The US ad is good and makes me want Coke but it is nothing new. Perhaps this is due to the cultural differences. Brazil is full of bright colors and music like the ad. Whereas, in the US most commercials for drinks are embracing the cold refreshing drink, only with a few acceptions all of the ads start tot look the same. Therefore, the Brazilian Coca Cola ad is more convincing.
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