Coca Cola Advertising
Coca Cola is one of the most popular drinks in the entire world. Their advertising is a key part to their companies success. Coca Cola ads are all over the world in numerous countries with diverse cultures. I chose to analyze and compare two Coke ads for this post because of two reasons. The first being I personally love Coke, it one of my favorite drinks. The second is that Coca Cola was first released in 1886, so the company has over a century of advertising experience. So what do Coca Cola advertisements from different countries have in common? Below are two Coca Cola advertisements, the left is a Coke ad from the US and on the left is Coke ad from Brazil. As you can see the ads are very different in color, design and balance. The US Coke ad is simple in design, with a singe bottle of Coca Cola laying in the ice. The target audience is people who like to drink soda. The subject of the picture is a refreshing bottle of coke with condensation on it, laying in ice which make the...