GAP Ads
In the two advertisements below there are children modeling clothes from GAP. The first is of a boy is wearing an goofy Einstein shirt wit the caption "The Little Scholar." The second of a girl wearing kitty ears and a logo sweater with the caption "The Social Butterfly." These ads are targeted towards parents who have small children who are most likely going back to school and need new clothes. Although there is little text in both these ads, both imply that these cloths will make your kid(s) more popular and smarter in school. This can be seen in the girl's ad when it says, "Chambray shirts + logo sweaters are the talk of the playground" and in the boy's ad it says, "Your future starts here. Shirts + graphic tees = genius idea." I personally have multiple problems with this ad, the main one being that it is enforcing gender stereotypes on young impressionable children. The ad with the little girl implies that your popularity in schoo...